Hunting Whales: Effective Customer Profitability Analytics is a deep dive into how modern companies set about understanding the profitability of their products and customers.

Featuring interviews with leaders across industries and across the the world, Hunting Whales describes how companies are using modern techniques to answer age-old questions; which of my customers and products are actually profitable?

Advice from Leaders

Hunting Whales features in-depth interviews with commercial leaders, across disciplines including pricing, finance, technology, strategy, and analytics.

Modern Tools and Techniques

Following on from Golden Scales the book outlines how modern companies are using updated tools and techniques to leverage their data and generate unprecedented insights into profitability.

Real-life Case Studies

Featuring real case studies from leading companies, Hunting Whales shows how to design and deploy modern profitability solutions to generate practical understanding with real examples.