Teaching customer profitability analysis
Which of your customers are profitable? Why are they profitable? Of those who are unprofitable, how can we improve their profitability? Of those who are profitable, how can we attract more like …
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'Firing' customers sounds exciting and resembles positive action for a business, but in general there are many other options available prior to this point. …
Continue Reading about The right way to deal with unprofitable customers →
Nothing improves a model like having better data; not fancy algorithms, better software, or faster CPUs. …
Continue Reading about Using data exhaust to enhance profitability models →
