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What do ancient Babylonia, Venice in the 1400s, Georgian England, and the Robber Barons have in common? They tell us about the history of customer profitability analysis and why is it such a hard problem for businesses to solve.
Follow the journey of customer profitability analysis throughout history
This comprehensive analysis of customer profitability analysis approaches and techniques throughout the history of business will help you understand why it remains such a difficult problem for businesses to solve.
An important read for every CEO and entrepreneur who has asked, “Am I actually making money out of this customer?”
JacoB Aldridge
Learn how to create modern customer profitability models
This comprehensive analysis of customer profitability analysis approaches and techniques throughout the history of business will help you understand why it remains such a difficult problem for businesses to solve.
Profitability Analytics Articles
Stay up to date with the latest in modern profitability analytics and modelling.
Golden Scales: A History of Customer Profitability Analysis
Which of your customers are profitable? Why are they profitable? Of those who are unprofitable, how can we improve their profitability? Of those who…
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The right way to deal with unprofitable customers
‘Firing’ customers sounds exciting and resembles positive action for a business, but in general there are many other options available prior to this point.…
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Using data exhaust to enhance profitability models
Nothing improves a model like having better data; not fancy algorithms, better software, or faster CPUs. (more…)
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